Cashflow 101 game new12/7/2023 Whatever the opportunity was, Troy was willing to take advantage of it.įor the average entrepreneurial minded person, the problem is having too many ideas. Troy has sold all sorts of products including greeting cards, seeds, and computers. Podcast Highlights Who is Troy Underwood? Troy considers himself a necessity entrepreneur and has been doing the entrepreneurial thing since elementary school. His new book is How to Launch Your Side Hustle: Start and Scale a Business with Minimal Capital. His healthcare venture, benefitsCONNECT, innovated healthcare benefits administration and resulted in a highly successful acquisition. Part technologist, part economist, and all innovator, he revolutionized the motor vehicle industry with the nation’s first electronic title system for financial institutions, which was later sold for $106 million.
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